Want to be a successful freelance copywriter? Keep your work.
I remember when I started out in this business and I was working in – or looking to move to – leading advertising agencies, always keeping my portfolio in good shape and selecting only the best work to...
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Calling all copywriters and students of English – free food
Here’s a fun way to lose a few minutes but gain something for a good cause at the same time. Go to Free Rice and play their word definitions game. You’re given words plus four possible meanings. Every...
View ArticleContact page best practice – always make it easy for your customers
Not so long ago I had a welcome few days fishing in Ireland. The weather was great, the company even better, and we all caught some fish. The place where we stayed was pretty so-so, however. Not bad,...
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Copywriting book review: “Freelance Copywriting”
Author: Diana Wimbs. Publisher: A&C Black Ltd. Originally published 1999. This is a book which I picked up about 15 years ago. It’s out of print, but is it out of date? Well, to an extent, yes....
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Do copywriters get to travel?
There used to be a long-standing joke in the advertising business about how to write a TV ad. It would always start with something like “We open on a tropical island” or “The backdrop is Sydney...
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What do copywriters major in?
A question that often comes up with careers in copywriting is “What should I major in?” “Or what degree do I need” or even, “Do I need a degree to become a copywriter?” Here, in my experience, and...
View ArticleIf you want variety, be a freelance copywriter
I haven’t updated my blog in a long time, mainly because I’ve been so busy. To be a good writer, you have to be curious, which means that whatever you’re asked to write about, you have to take a real...
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Good Marketing, Bad Marketing: 1. The gender-neutral dog-walker
The gender-neutral dog walker This is the first in a series of posts looking at some simple examples of good, bad, clever or weird marketing I’ve come across in everyday life, mostly in and around my...
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How highly targeted pages boost results
How dedicated pages hit the target To increase your chances of services or products you offer being found and ranked highly on Google, it helps to be specific. Very specific. In fact, it’s often a good...
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The Captain Kidd Pirate Ship Experience – recreating 17th century sailing...
Captain Kidd’s ship, the Adventure Galley Are you interested in British maritime history? How about traditional crafts and skills? Do you like the idea of helping to crew a replica square rigged wooden...
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